The relentless pace of the tech world, with its abstract goals and intangible outputs, left a growing sense of emptiness. Chasing deadlines and optimizing algorithms felt increasingly disconnected from tangible impact or the well-being of the planet. Witnessing the pervasive issue of plastic pollution, particularly the ubiquitous single-use straws littering beaches and harming wildlife, sparked...

The beverage landscape is more diverse than ever. From thick, indulgent smoothies and frosty milkshakes to delicate bubble teas with signature pearls and refreshing iced coffees, the demand for varied drinking experiences has exploded. This presents a significant challenge for establishments trying to cater to every preference. A single straw diameter simply doesn't suffice anymore. Using a...

Beneath the surface of sipping rituals, eco-friendly straws Factory orchestrate a sensory revolution. Soton’s neurodesign labs engineer straws that release subtle citrus aromas when contacting acidic drinks, enhancing flavor perception without additives. Production lines in former plastic mills now resemble perfumeries, where lavender fields and citrus groves supply essential oils...