In the fast-paced world of livestreaming, viewer engagement is king. Yet on Bigo Live, many streamers have noticed a curious trend: a growing number of “silent viewers”—audiences who tune in, stay for the show, but rarely like, comment, or send gifts. Known as “lurkers” in streaming communities, these users pose both a challenge and an opportunity for creators...

Is Voice Streaming the New Favorite? The Rise of Bigo Live's Audio-Only Rooms When you think of Bigo Live, you probably imagine energetic video streams filled with dancing, singing, and smiling hosts. But in recent years, a quieter revolution has been taking place on the platform—the rise of voice streaming, or what users call the Voice Live Rooms. Without the need for flashy visuals or...

As one of the world’s leading interactive streaming platforms, Bigo Live attracts millions of users daily, including a significant portion of paying users who contribute to the platform’s economic engine. Understanding their behaviors is essential not only for creators seeking to grow their income but also for brands and agencies aiming to engage with the platform more effectively....