In the fast-paced world of livestreaming, viewer engagement is king. Yet on Bigo Live, many streamers have noticed a curious trend: a growing number of “silent viewers”—audiences who tune in, stay for the show, but rarely like, comment, or send gifts. Known as “lurkers” in streaming communities, these users pose both a challenge and an opportunity for creators...

Welcome to the spotlight. Welcome to the stage that never sleeps, where creativity is the currency and connection is the prize. This is BIGO Live, the global live-streaming phenomenon that has redefined entertainment, community, and stardom. Here, every day, millions of broadcasters—artists, gamers, chefs, storytellers, and friends—step into the virtual limelight to share their...

Is Voice Streaming the New Favorite? The Rise of Bigo Live's Audio-Only Rooms When you think of Bigo Live, you probably imagine energetic video streams filled with dancing, singing, and smiling hosts. But in recent years, a quieter revolution has been taking place on the platform—the rise of voice streaming, or what users call the Voice Live Rooms. Without the need for flashy visuals or...