In the fast-paced world of livestreaming, viewer engagement is king. Yet on Bigo Live, many streamers have noticed a curious trend: a growing number of “silent viewers”—audiences who tune in, stay for the show, but rarely like, comment, or send gifts. Known as “lurkers” in streaming communities, these users pose both a challenge and an opportunity for creators...

Is Voice Streaming the New Favorite? The Rise of Bigo Live's Audio-Only Rooms When you think of Bigo Live, you probably imagine energetic video streams filled with dancing, singing, and smiling hosts. But in recent years, a quieter revolution has been taking place on the platform—the rise of voice streaming, or what users call the Voice Live Rooms. Without the need for flashy visuals or...