RTD Alcoholic Beverages Demand: Key Growth Drivers and Market Outlook The global market for Ready-to-Drink (RTD) alcoholic beverages is witnessing strong momentum as consumers increasingly prioritize convenience, flavor innovation, and lifestyle-driven consumption patterns. Over the past few years, RTD beverages have shifted from a niche category to one of the fastest-evolving...

The global alcohol industry is witnessing a clear shift toward convenience-focused consumption, and ready-to-drink formats are emerging as a preferred choice. In 2024, the RTD alcoholic beverages market reached an estimated size of USD 27.91 billion, supported by rising demand across casual and social consumption settings. With evolving lifestyles and retail expansion, the market is...